TALLAHASSEE, Fla. - Aug. 30, 2017 - Club Specialist International (CSI) co-owner Kevin Stark reported seven common threads between all 5 clubs since 2008: 1) record membership enrollment 2) outstanding management (from all 5 General Manager's CSI placed) 3) reduction or elimination of debt 4) a working strategic plan for each club 5) improved cash positions 6) highest members satisfaction scores in recent memory 7) sound governance documents 8) improved and expanded facilities. Prior to retaining CSI each historic club was experiencing similar challenges but each required Club specific initiatives.
Cape Fear Country Club (est. 1896) one of the oldest private Clubs in North Carolina retained CSI to conduct a Strategic Club Assessment of the Club operation. Cape Fear was experiencing management issues, declining membership, inconsistent standard operating procedures and needed to update their governance documents. "Not only did we present outstanding finalists for the General Manager position, but the Board boldly selected their very first female General Manager in the Club's 121-year history" states Stark. Cape Fear Country Club boasts an original Donald Ross designed 18-hole golf course. Results include outstanding management from Mary Geiss who is now in her 9th year as General Manager, record membership numbers, an evolving strategic plan, with a recently completed expansion of Club amenities.
The Surf Club (est. 1941) is both a historic and popular beach Club located in Wrightsville Beach, NC. The Club was experiencing: management issues; lacked a strategic plan; outdated governance structure; and inconsistent standard operating procedures. "We conducted a strategic operating assessment of the entire operation, executed a national search for a General Manager, created and implemented a membership development plan as well as a Strategic Plan," Stark comments. All three deliverables were completed in 14 months and today the Club has: a waitlist for membership; no debt, a generous cash reserve; year-round club events; record membership satisfaction scores; and outstanding management. Keith Logar is now in his 9th year as General Manager.
Pine Valley Country Club (est. 1955) had many of the same issues as Surf Club before hiring CSI. Stark comments, "Within 14 months we helped the Club achieve: a stabilized and steadily growing cash position; record membership numbers; a strategic plan; a cohesive and improved governance process; and record member satisfaction scores." The GM recently accepted another position after 6½ years of outstanding achievements.
Cape Fear Club (est. 1866) was founded on March 3, 1866, and incorporated by the General Assembly on Feb. 8, 1872. It is generally recognized as the oldest men's social Club of its kind in North Carolina and the oldest gentleman's city club in the South in continuous existence. "Since 2010 when the board retained CSI, the Club has added a net 100 new members, has a steadily growing cash position, and outstanding management from Bob Geiss who is now in his 8th year as the Clubs General Manager," reports Stark.
Figure 8 Yacht Club (est. 1983) is a well-established yacht Club steeped in nautical tradition. Stark summarizes, "Since the 2010 implementation of the CSI initiatives, the Club has record membership numbers, outstanding management from Peter Gushanas who is now in his 7th year as the Club General Manager, outstanding membership satisfaction scores, revised by-laws, and a strategic plan".
Club Specialists International is a team of industry professionals that bring over 150 years of collective Club/Hospitality experience in private Clubs, resort, restaurants, race tracks, real estate development, marketing, and operations management. CSI has consulted with over 200 clients and specializes in the development, operations, revenue growth, membership development, purchasing, human resources, food & beverage, key personnel selection, performance management criteria, financial management, facilities planning, and strategic planning. Call today to set-up a complimentary visit from the industry leaders!