Case Studies: Black Diamond Ranch
Black Diamond Ranch - Tom Fazio Design, 45 Hole Golf & Country Club - Lecanto, FL
Golfweek's Best U.S. Residential Golf Courses (2007) ...Quarry Course - #4 in USA / #1 in FloridaÂ
Golf Digest's Best in State (2007) .... Quarry Course #2 Top 100 Courses in America
Issue: Club operation was experiencing a significant operating loss which caused two concerns for the owner and the club membership:
1. Lack of capital improvement funds for capital improvement projects
2. Significant deferred maintenance
Initiatives Executed
1. Recruited new management team
2. Re-trained staff in the "Black Diamond Way"
3. Implemented an aggressive membership sales and retention effort
4. Implemented CSI's standard operating procedures
5. Produced weekly P&L statements for owner with detailed variance reports
Results
1. $300,000 dollar Club Operating Improvement in the first 12 months
2. 2-years of positive membership growth
3. Significantly higher satisfaction scores from membership in all areas of club operation