Case Studies: University Club of Tampa

University Club - Equity City Club - Established 1946 - Tampa, Florida

Issue: Board of Governors needed to address significant member attrition and increasing club operating losses that were dramatically impacting the long-term viability of the club

Initiatives Executed

Conducted a 2-day Board Workshop designed to accomplish the following:
1. Define the Roles and Responsibilities of the Board, Committees, and Club Management Team
2. Establish a detailed 4-year Strategic Plan
3. Develop a communication campaign for the Board to inform the members
4. Stabilize the club operation
5. Develop a detailed membership development plan to add 200 net members
6. Implement CSI's standard operating procedures

Results

1. A Board of Governors that spoke with one voice
2. Completed a strategic plan with re-defined Club Mission Statement
3. Successful Member communication campaign about the plan
4. A net increase of 220 Club Members resulting in a significant dues revenue increase
5. Established a reserve fund required by the Club By-Laws
6. Spent $100,000 on Club improvements from the increased cash flow